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Welcome to the Shaneel Group

The Home of Fine Fragrance

Companies in our Group



Mayfair Perfumes

Rediscover many favourite fragrance and cosmetic brands under the Mayfair Perfumes name. Since 2004 Mayfair Perfumes has made available a long-established portfolio of famous name scents and cosmetics continuing the tradition of upholding standards of excellence and quality products to a global marketplace. Find modern classics, timeless favourites and well-loved brands that continue to be best-sellers.



Fragrance Expert

An exciting new online offering and multiple retail outlets offer the broadest range of scents from Marc Jacobs to Burberry, international celebrities and niche perfumers such as Miller Harris and Annick Goutal as well as exclusive brands such as Lanvin and Caron. Stylishly presented and easy to navigate, Fragrance Expert typifies the innovative philosophy and commitment to customer service that runs throughout Shaneel Enterprises.



Designer Parfums

Founded in 2002, Designer Parfums has firmly established itself as creative and innovative force in the fine fragrance market. A custodian of historic brands and a driving force in the premium luxury, entertainment and accessible lifestyle arena. Designer Parfums unique portfolio includes some of the most coveted names in fragrance: Jean Patou, Worth, GHOST, Aigner Parfums, Jean-Louis Scherrer and WORTH.



Worth Paris

Worth was one of the first couture houses to extend its name to luxury perfume. In 1924 Les Parfums Worth launched its first fragrance, Dans La Nuit as part of a fragrant five part love poem which included the legendary scent and Je Reviens launched between the wars in 1932. It encapsulates the romance and elegance of Paris and became a timeless classic transcending styles and trends.