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About

Created in 1986 by the Mehta family, the Shaneel Group began as a business specialising in the supply and distribution of branded fine fragrance to independent retailers. As the retail sector evolved and the market place shifted to include the large retail chains and high street giants, our success came through the supply of goods at competitive prices and an understanding of the needs of the consumer and the manufacturers. Over the years we have built a solid reputation in the industry and now pride ourselves on working with the same companies and customers today that have grown with the business from its inception. Customer satisfaction is paramount and we ensure that all our business relationships are based on trust, reliability and consistent supply.

Operating out of state-of-the-art premises on the out skirts of London, the Shaneel Group is a privately owned family run business with solid values and an entrepreneurial spirit. Within the core business, stable and exciting companies have emerged to continue the expansion and further the global reputation of the Group. The company now has a support network with representation in various regions across Europe, Asia Pacific, Russia, North and South America, the Middle East and India. Dedicated offices in the USA, Germany, Dubai and Australia ensure un-rivalled distribution facilities.

Be it retail or commercial, our highly qualified technical team has extensive knowledge covering all product applications and development. Quality control is an essential aspect of our business and we work closely with all regulatory bodies to guarantee all our products are in accordance with the latest worldwide legislation and customer requirements.

Companies within the group include Shaneel Enterprises, Mayfair Perfumes, Designer Parfums, Fragrance Expert, Worth Paris and Perfume Shopping. We are also one of the very few fragrance companies that have a talented in-house perfumer who creates new scents for the modern market and pays homage to the great traditions of the past.

For further information about becoming a supplier, distributor or customer, please feel free to drop us a line via our contact page.