Whether wholly owned or under license, the Shaneel Group develops lasting relationships with exciting brands that define the fragrance market. We work alongside global super brands and recognised household names, as well smaller niche labels beloved by the perfume cognoscenti.

Commercial success applies across all our partnerships. We understand what it takes to bring a bestselling popular lifestyle brand to the market and recognise the degree of care and attention to detail that is required to successfully re-position classic labels from the past.

Our unique brand awareness and industry knowledge positions the Shaneel Group at the forefront of the international marketplace. Our own brands allow us unique access to global distribution channels whilst our direct authorised supply brands brings onto the radar of some of the major players of the fragrance world.