About Us

Companies within the group include Shaneel Enterprises, Mayfair Perfumes, Designer Parfums, Worth Paris and Perfume Shopping.For further information about becoming a supplier, distributor or customer, please feel free to drop us a line via our contact page.

Created in 1986 by the Mehta family, the Shaneel Group began as a business specialising in the supply and distribution of branded fine fragrance to independent retailers. As the retail sector evolved and the market place shifted to include the large retail chains and high street giants, our success came through the supply of goods at competitive prices and an understanding of the needs of the consumer and the manufacturers. Over the years we have built a solid reputation in the industry and now pride ourselves on working with the same companies and customers today that have grown with the business from its inception. Customer satisfaction is paramount and we ensure that all our business relationships are based on trust, reliability and consistent supply.

Operating out of head office on the outskirts of London, the Shaneel Group is a privately owned family run business with solid values and an entrepreneurial spirit. Within the core business, stable and exciting companies have emerged to continue the expansion and further the global reputation of the Group. The company now has a support network with representation in various regions across Europe, Asia Pacific, North and South America, the Middle East and India. Dedicated offices in the USA, Germany, Dubai and Australia ensure un-rivalled distribution facilities.

Be it retail or commercial, our highly qualified technical team has extensive knowledge covering all product applications and development. Quality control is an essential aspect of our business and we work closely with all regulatory bodies to guarantee all our products are in accordance with the latest worldwide legislation and customer requirements.

Companies within the group include Shaneel Enterprises, Mayfair Perfumes, Designer Parfums, Worth Paris and Perfume Shopping.

For further information about becoming a supplier, distributor or customer, please feel free to drop us a line via our contact page.

Our Mission

The Shaneel Group are a family owned business specialising in all aspects of the fragrance industry. With head offices in the UK, in Watford and London we manufacture, retail, market and distribute (both on and offline) a wide range of fragrances.

The Shaneel Group are a family owned business specialising in all aspects of the fragrance industry. With head offices in the UK, in Watford and London we manufacture, retail, market and distribute (both on and offline) a wide range of fragrances.

Our corporate culture encourages excellence in everything we do, which includes delivering quality and success to all our partners. With our teams operating in a family run work environment, we reward initiative and good business sense.

At Shaneel we embrace the future, celebrate ambition and inspire confidence.

Mayfair Perfumes

Mayfair Perfumes

Rediscover many favourite fragrance and cosmetic brands under the Mayfair Perfumes name. Since 2004 Mayfair Perfumes has made available a long-established portfolio of famous name scents and cosmetics continuing the tradition of upholding standards of excellence and quality products to a global marketplace. Find modern classics, timeless favourites and well-loved brands that continue to be best-sellers.

Shaneel Enterprises

Shaneel Enterprises was one of the first companies that was established under the Shaneel Group. Within the past 30 years it has become synonymous for marketing and distributing branded fragrances to the secondary market. From direct sourcing from major brand owners, Shaneel Enterprises is now an international distributor to key accounts worldwide. With a huge wealth of experience and large network of International offices, the company is ideally placed to work with big brands and offer these to its customers.

Shaneel
Desiger Perfumes

Designer Parfums

Founded in 2002, Designer Parfums has firmly established itself as creative and innovative force in the fine fragrance market. A custodian of historic brands and a driving force in the premium luxury, entertainment and accessible lifestyle arena. Designer Parfums unique portfolio includes some of the most coveted names in fragrance: Jean Patou, Worth, GHOST, Aigner Parfums, Jean-Louis Scherrer and WORTH

Worth Paris

Worth was one of the first couture houses to extend its name to luxury perfume. In 1924 Les Parfums Worth launched its first fragrance, Dans La Nuit as part of a fragrant five part love poem which included the legendary scent and Je Reviens launched between the wars in 1932. It encapsulates the romance and elegance of Paris and became a timeless classic transcending styles and trends.

Worth Paris

Distribution

Our UK distribution sees us supply direct to the leading names in British retailing. The foundation of our business is efficient distribution with fast and dependable channels of communication. Our highly trained teams specialise in ensuring our customers get what they want, when they need it. We have full control of market pricing and the level of distribution based on the brand profile.

Our UK distribution sees us supply direct to the leading names in British retailing. The foundation of our business is efficient distribution with fast and dependable channels of communication. Our highly trained teams specialise in ensuring our customers get what they want, when they need it. We have full control of market pricing and the level of distribution based on the brand profile.

With over 30 years of experience our contacts and track record with major high street chains, independent retailers, perfumeries and online portals allows us to offer an outstanding network of options and opportunities in the domestic market. International distribution sees us partner with hundreds of affiliated businesses throughout the world, including the Far East, Middle East, Europe and Australia. All our partners adhere to our beliefs and spirit and are committed to growth in new territories and emerging markets.

Amertrans Park
Bushey Mill Lane
Watford
Herts
WD24 7JG
01923 204450
[email protected]

Contact Us